Launching India's favourite sitcom into licensed commerce — from zero
Television's most-loved universe had no commerce presence. We built the brand store, product strategy and launch engine that turned fandom into a merchandise business.
0→₹1Cr+
revenue in first two quarters
75k+
orders in year one
6
sales channels live at launch
38%
repeat purchase rate
The Challenge
Zero commerce infrastructure: no catalogue, no storefronts, no merch playbook — but a massive multi-generational fanbase waiting for official products in a market full of knock-offs.
The System
Licensed product and pricing architecture; D2C storefront plus marketplace launch in one motion; character-led creative and UGC engine; anti-counterfeit brand registry enforcement; drop-calendar tied to show moments.
“They built our commerce business from a blank page — store, products, marketing, everything.”
Licensing Partner · TMKOC Official Store
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